MAPS Campaigns

Our complete physician outreach system designed to keep your brand top-of-mind, stand out from the rest, nurture leads, and build strategic advantages.

What Is MAPS?

* Indicates included in a MAPS+ campaign. 

  • SOCIAL MEDIA - Active on Pacific Companies owned social media channels which includes Instagram, TikTok, LinkedIn, YouTube and Twitter to continuously engage with our large physician audience.
  • DIGITAL MARKETING - Act of promoting and selling products and services by leveraging online marketing tactics such as paid social media marketing, search marketing, display marketing and email marketing. PC utilizes all the top digital marketing channels.
  • RETARGETING* - Ad’s that follow our website visitors around the web after they leave our PC Website. This reminds them of us and entices them to come back or reach out. We also have retargeting set up on our social media pages.
  • REVERSE MARKETING - Reverse marketing refers to the idea of prompting potential candidates to seek out Pacific Companies on their own. Ad’s showing our podcast, or sending blogs, etc. are all reverse marketing efforts.
  • PODCAST* - Pacific Companies hosts The Doc Lounge podcast that highlights physicians as guests to talk about their most unique and challenging cases in the Crazy Cases series and to share their knowledge and provide advice in the Providers Perspective series. The podcast is featured on Apple, Spotify and Google Podcasts.
  • TEXT MARKETING - Notifies candidates and clients of new opportunities which does more than drive conversions, it sparks conversations.
  • PC COMPASS REPORT - A customized and visually stimulating detailed digital report summarizing an opportunity and location.
  • CONFERENCE TAGGING* - We use global positioning (GPS) or radio frequency identification (RFID) to define the geographic boundaries of healthcare conferences. Then, once this “virtual barrier” is established, we set up triggers that show our advertisements as they browse their phones on the web or social media.
  • PAID TARGETED ADVERTISEMENTS* - Online paid advertising is a rewarding method for bringing in traffic to your website and rallying leads. Online paid advertising requires the purchase of ad spots to attract internet traffic. The featured ads show up on designated websites, and marketers or companies bid against their competition for keywords that pertain to their services or products. The bidding is dependent on a certain number of responses or there’s a fixed price for impressions.
  • VIDEO ADVERTISEMENTS* (Paid & Organic) - Same as above, we can use videos as a paid advertisement. All the videos we post on our website and social media is organic video advertising. We create custom job video advertisements for each job based on location and specialty.
  • JOB BOARDS - We pay monthly/annual fees on over a dozen job boards.
  • CUSTOM MASS EMAIL CAMPAIGNS - Unique campaigns customized per opportunity, professionally designed by our marketing department and sent to providers from our proprietary data base. We use a proprietary platform which allows PC to track all associated analytics i.e., open rate, click rate and time spent viewing the opportunity.
  • COLD/WARM CALLING - Through our database by specialty, region, etc. Warm calling would be candidates a colleague is working with; we have worked with before; or referred to us by another physician we work(ed) with.
  • SOCIETY CONFERENCES* - Specialty specific annual/regional Educational (CME) meetings. Like ACOG, ACG, SHM.
  • PROPRIETARY DATABASE OF OVER 800K - Proprietary database of over 800K providers nationwide. Includes emails, phone numbers, addresses, work history, etc.
  • CUSTOMIZED DIRECT MAIL CAMPAIGNS - Our professional marketing department creates customized high-resolution advertisements to advertise an opportunity(s) via USPS mail. These unique postcards are mailed out to relevant providers nationwide. Approximately 30-40% of our placements are a direct result of the mail campaigns and reach passive candidates that are not on job boards.
  • ARTIFICIAL INTELLIGENCE SOURCING* - Continuously monitors candidates and alerts you with predictive availability signals when a candidate is likely ready for a new opportunity. Our comprehensive web chat bot can engage with candidates helping them get in contact with the right Pacific Companies representative for their needs.
  • MARKET RESEARCH - We have daily access to the most comprehensive collection of market intelligence available through propitiatory platforms. Additionally, with 20 years of national, regional and local market data from every type of practice and community setting, we educated ourselves daily, so we can provide trusted insights to your Healthcare Industry questions.
  • ANALYTICS & TRACKING* - Our team studies and applies all relevant analytics to optimize your provider search.
  • AUDIENCE DEFINITION - This strategy is the practice of using data to segment consumers by demographics or interests to find the best providers in the nation to market too.
  • SEO ASSIST - Our PC SEO strategy (also referred to as “search engine optimization strategy”) is the process of planning, outlining and implementing steps designed to improve search engine rankings. In other words: our SEO Assist strategy is the process we follow to get more organic traffic to our website and job boards.
  • EDITORIAL & MEDIA CALENDAR - The main reason why an editorial & media calendar is so important is that it allows us to strategize your content. Our marketing team creates a lot of content per search opportunity so it imperative to plan and strategize when and where your content is posted. Every calendar is customized differently to fit our clients’ objectives.
  • CONTENT AUTOMATION CYCLE - Our automation testing life cycle comprises of a multi-stage process that supports the activities required to utilize and introduce an automated test tool, develop and run test cases, develop test design, build and handle test data and environment.
  • NURTURE CAMPAIGNS - Nurture campaigns are all about investing in our candidates. Email nurture campaigns are a vital part of any successful inbound marketing strategy. These email initiatives turn potential leads into conversions. This is done through a process of education, awareness and relationship building by sending automatic personalized nurture emails keeping candidates engaged.
  • MOBILE OPTIMIZATION - Our mobile optimization strategy is the process of adjusting all our digital content to ensure that visitors have an experience customized to their mobile device. Optimized content flows easily between desktop and mobile devices to provide the user with an outstanding experience.
  • INNOVATION STRATEGIES - At Pacific Companies we are constantly using and seeking advancements in technology or services. An innovation strategy is essential for companies that want to gain competitive advantage.

    • MAPS vs MAPS+

    Compare our standard and enhanced outreach models to find the best fit for your hiring goals.

    MAPS MAPS+
    Campaign Reach Standard digital + print visibility AI-powered multichannel targeting
    Lead Volume Moderate 4x higher volume of qualified leads
    Speed to Placement 60–120 days 45–90 days on average
    Included Marketing Email, direct mail, social retargeting + Podcast sponsorship, geofencing, voice search ads
    Reporting Basic lead summaries Real-time performance dashboard
    Best For Single-search support Multiple single specialties or high-priority searches
    Billing Per-search fee Flat monthly rate

    What’s Included in MAPS+

    Everything you need to launch, manage, and optimize your physician outreach campaign—bundled into one flat monthly fee.

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    Job Boards

    Widespread posting on high-visibility physician job boards.

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    Custom Email Campaigns

    Targeted messaging sent to high-potential leads in our database.

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    Custom Text Campaigns

    Mobile outreach for immediate engagement.

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    Direct Mail Campaigns

    Eye-catching physical outreach with call-to-action landing pages.

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    Specialty Societies

    Niche placement strategies through physician-specific organizations.

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    MAPS+ AI Digital Campaign

    Hyper-targeted, automated outreach based on behavior and search intent.

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    Podcast Sponsorship

    Feature in episodes of The Doc Lounge Podcast targeting physicians.

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    Retargeting Campaign

    Follow-up ads that appear to past visitors across web & social.

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    Flat Monthly Rate

    Ongoing marketing support with no hidden fees.

    Smarter, Faster, AI-Driven Physician Recruitment

    MAPS+ is Pacific Companies’ proprietary physician recruitment engine—integrating AI technology, marketing automation, and human strategy to drive placement success.
    4x Lead Generation
    AI-Powered Multi-Channel Campaigns
    45–90 Day Interview Windows
    All-Inclusive Monthly Pricing

    MAPS+ in Action: Florida OBGYN Campaign

    A non-profit community hospital in Florida needed to recruit OBGYN Hospitalist physicians—fast. And not just any candidates—they specifically wanted to attract talent from key competitor hospitals in the greater Florida area.

    Before activating a MAPS+ campaign, the hospital had spent over 3 years working with two separate firms—without a single qualified candidate or result.

    We built a custom MAPS+ campaign that deployed across every major channel, blending AI precision with high-volume outreach—including strategic targeting of Centers of Excellence to attract top-tier, highly specialized talent.

    In under 4 months, the results were powerful:

    • 13 qualified name clears
    • 5 onsite interviews
    • 2 successful OBGYN Hospitalist hires by month five

    How MAPS+ Attracts the Right Candidates at the Right Time

    1

    AI Targeting & Campaign Launch

    2

    Multi-Channel Outreach (Email, SMS, Voice, Social, Direct Mail)

    3

    Lead Generation & Screening

    4

    Candidate Interview & Placement

    Meet The MAPS Team

    Stacey Doyle

    Strategy

    Bryan Underwood

    Creative

    Travis Nash

    AI & Tech

    Heather Lapham

    Campaign Ops

    Camryn Steinheimer

    Social Media

    “Pacific Companies is a trusted recruitment agency and a true partner in healthcare staffing. Their dedication to results and professionalism has made a significant impact on our hiring strategy.” — Amanda Chamberlain, SHRM-CP

    Let’s Revolutionize Your Hiring Strategy

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