MAPS

A. Marketing & MAPS Request Process

Compile all job information received from your client.

Have Chris review and approve the information before submitting it.

Email the approved information to Marketing@pacificcompanies.com.

Wait for Marketing to return the Job Ad Text and the Job Posting Form (JPF).

Review both documents for accuracy before moving forward.

Save the completed document in the appropriate MAPS folder. Folder path: Client Folder → MAPS Folder → Job ####

Sample MAPS Folder Layout

B. Pre-Allocation Process (Recruiter Action Items)

Before any MAPS allocation can begin, email Heather requesting candidate counts. Include:

Specialty
Desired age range
Accept New Graduates? (Yes or No)
Zip codes to exclude
Geographic areas to target

Candidate Counts request email to Heather

Heather will email you back an excel sheet with a breakdown of candidates in the requested categories.

If the number of candidates exceeds the quantity you plan to send out, you can highlight which categories you want her to use or revise your list.

Upload your counts to the MAPS folder for your job in the Client Folder once received.

C. Direct Mail (Recruiter Action Items)

Timing: Typically if you’re allocating your MAPS budget to Direct Mail, you will wait until after your onsite profile to confirm we have the most accurate candidate parameters, before we go to print. If we’re doing MAPS+, you’re able to allocate before the profile, since we’ll be able to update digital marketing more easily.
Obtain client approval of your Direct Mail ad-text before proceeding.
If you want to use any specialty specific job boards, please check the pre-approved Job Board list: Approved Job Boards List 2026.xlsx
For any societies not on this list, request additional information from Heather. For approval to use, you will need to get approval from Courtney Y and John. This is to check and ensure it will be a source that has an effective ROI.
Complete the MAPS ALLOCATION tab in Bullhorn using the count information previously requested. Click Save in the bottom right-hand corner before closing out.
Allocation Tab in BH Job Record
Create a MAPS Auth Request Note Action and tag Courtney Y. and Heather.
MAPS Auth Request note action
Direct Mail proofing: once MAPS is authorized, Heather will create a Direct Mail Planner tile. If ad-text was already client-approved, Heather and Camryn begin proofing immediately; if not, comment in the Planner once approval comes through. Camryn will upload the proof with a Planner comment linking to it.
Review the proof carefully. Do NOT send the proof to your client.
Final approval: Heather will send a DocuSign to verify candidate counts and zip code exclusions. Once signed, the mailer goes into the print queue.

D. MAPS+ Overview

	MAPS	MAPS⁺
Campaign Reach	Standard owned digital and print visibility	AI-powered, multichannel targeting including paid digital
Lead Volume	Moderate	Up to 4× higher volume of qualified leads
Candidate Submission	60–120 days	45–90 days on average
Speed to Placement	160 days on average	105 days on average
Included Marketing	Job boards, SEO, email, text, social media, and direct mail	Everything in MAPS (excluding DM), plus paid search, display and video ads, geofencing, retargeting, and podcast sponsorship, and LLM-influenced search visibility
Reporting	Basic lead summaries	Real-time performance dashboard
Best For	Single-search support	Multiple same-specialty openings or high-priority searches
Billing	Per-search fee	Flat monthly rate or per-search fee available