MASS EMAIL

HubSpot is used for three types of recruiter email outreach. Each has its own workflow — use the training videos below for the click-by-click walkthrough. 

Mass Email (Bulk Campaigns)

Sending a templated email to a specialty- or state-based candidate list built in HubSpot (e.g., a new job announcement to all FP candidates in a target region).
HubSpot Email Training Guide

1:1 Email 

A single, personalized email to one candidate — used for direct follow-up outside of a bulk send.
HubSpot 1:1 Email Sequence Guide

Job Board Emails 

Email responses and outreach tied to a specific job board posting or applicant response.

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